Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry and Why the Mid-Market Is Their 'Superpower'
Strictly Business
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Ethics and Fair Pricing in Ticketing
This chapter explores the detrimental effects of dynamic pricing in the ticketing industry and underscores the necessity for ethical pricing. It reveals how unfair ticket prices can harm the emotional connection between artists and their fans while highlighting Dice's dedication to fair pricing practices that resonate with values shared by the artists.
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