How Long Should Your Copy Be?

Long copy should be just a little bit longer than your medium copy. Long copy is as long as it takes to tell the story, but people took that way too far. I have a great story of a client who the longer the copy she wrote, the more successful her ad campaign was. She would like almost macx out the character. By the time they made it through the funnel, it was just a reiteration of what they had already read.