Debbie Millman | How to Design a Life [Best of]
Good Life Project
00:00
How to Use Branding to Make the Most Positive Changes in the World
"Branding is allowing people to take back the power that they've always had but just didn't always know that they could control and using it more for demanding behavioral change of the corporations," he says. "So really taking the corporation in many ways out of the equation because corporations have a fiduciary responsibility to the shareholder while people have responsibilities to each other" He adds, "How do we use the tenants of branding to begin to insist on the kind of world that we want to live in Through branding?"
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