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Detria Williamson: IDEO CMO on making collaboration more inclusive
Design Better
Design and the Connection to Communities
You've said that innovation often happens with products, but products can actually create innovation inside of communities. What are some examples of how communities can be innovated by a product? Well, think when you co create a product with the community, then this is where, again, start to see impact. We're seeing the height of that right right now, coming out of the pandemic. You're seeing things that people would have never thought of before. But it's been by design, but by demand of communities. The way forward is actually designing for and with community. And thankfully, with digital we can now do that together.
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