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219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

The Marketing Millennials

CHAPTER

Building a Strong Brand and Balancing Short-Term Metrics

This chapter discusses the importance of brand building and the challenge of balancing short-term metrics with long-term brand-building activities. It emphasizes the need to understand the full impact of marketing efforts beyond immediate revenue generation and highlights the shift from revenue focus to contribution dollar focus. The chapter also explores different metrics and KPIs related to brand awareness and favorability, and discusses the three-step process for marketing.

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