We Launch Books Differently Than Other People

We launch books differently than other people. We try and be aware, but we also do it in our own regard. There's some things that brad didn't want to do, but we did them in our own way. I'll give the ex ensogram, right? Brad kept for months being like, steve, why do we have an nsogram? Why do we have a growth equation? Ensigram. In the sense that it is essentially, you know, background and some text on it. It would be extremely um tedious, ind hard to be posting many pictures from our life in videos throughout the day on instagram. Our life already feels enough like a commodity,.