How to Use Fast-Party Data Effectively

Valatanda: Newsletters are a helpful gateway drug, as Valatanda said. But I guess it's what you do with the data that counts. Often we see many pitfalls with organizations. They may not have the appropriate consent built-in. So while you gather a lot of first-party data, your ability to actually use it properly is often quite challenging. A big learning curve that we've gone through in the last year has been creating culture of innovation.

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