In this episode of our podcast we look at findings from our DNR22 around the enduring appeal of email newsletters to readers and news organisations. In this special episode of our Future of Journalism podcast, we look at findings in our Digital News Report 2022 on the role of email newsletters. We explore data around how many people use this medium for news in different countries, what news organisations and readers value about them, and what their appeal says about other news formats.
Speakers:
Nic Newman is the lead author of the Digital News Report and is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He writes an annual report for the Institute on future media and technology trends. He is the author of the Digital News Report chapter on email news.
Our host Federica Cherubini is Head of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world.
Find a transcript of the episode here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2022-episode-4-role-email-news-engagement-and-monetisation
