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16min chapter
Sell what can’t be copied (and make more money effortlessly)
The Graham Cochrane Show
Shifting from Low-Cost Sales to High-Value Offerings
This chapter explores the transition from low-cost product sales to high-value service offerings that cater to customers seeking premium experiences. It outlines seven key elements to enhance perceived value and underscores the importance of trust and thought leadership in effective marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode