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#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)

Marketing Made Simple

CHAPTER

Building Customer Relationships Through Storytelling and Understanding Needs

Emphasizing the story brand framework to position customers as heroes and companies as guides, this chapter delves into the significance of understanding customer needs for effective digital marketing. It contrasts traditional sales tactics with strategic storytelling, underlining the importance of designing compelling sales funnels that engage customers in a narrative.

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