This week Ari sits down with Alex Taggart, an expert on the Chinese music market. Alex spent 10 years in China overseeing local strategy for clients such as Dua Lipa, Diplo, Lauv, John Legend and so many more. He now works independently, managing artists through his own company, Isle of Management. Alex’s main focus is bringing globally-minded talent to local audiences worldwide.

This conversation gives a comprehensive introduction to the Chinese music industry. Whether you’re well-versed in this market or know virtually nothing about it, you will learn a ton from this episode. Alex highlights various DSPs used in China (i.e. their versions of Spotify/Apple music) and explains the inner workings of Chinese social platforms. If you’re an artist looking to break into China, Alex offers actionable steps to get your music on their radar. In fact, you might already be big in China and not even realize it! Alex shares important info about how to check your music’s traction in China. If you’re interested in booking shows or touring through the country, this episode is for you, too. Enjoy this breakdown of the multifaceted Chinese music market!

https://www.linkedin.com/in/alex-taggart-music/

Chapters

00:00 Collaborating for Success in China

01:51 Understanding the Chinese Music Market

07:55 Music Consumption and Streaming Platforms in China

15:59 Checking Your Traction in China

20:38 Revenue Streams for Artists

23:57 Monetization in the Chinese Music Industry

35:41 Navigating Publishing and Rights Management

37:07 Understanding China's Music Publishing Landscape

40:01 Navigating the Challenges of Music Rights in China

44:27 Exploring Touring Opportunities in China

49:50 Strategies for Artists to Break into the Chinese Market

54:12 The Role of Competition Shows in Artist Development

01:01:19 Leveraging Collaborations for Market Entry

01:12:01 Defining Success in the New Music Business

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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