How to Price Your SaaS Database

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Robert Lambda: Before I became the aesthetic online database that it is today, it was just a spreadsheet file. This allowed you to test the product prior to investing heavily in the venture. "It's being honest with yourself about what the asset is you have and then making sure you're pricing aligns with it," he says. The SaaS model allows you to drive growth and still be responsible for even to margins.

On today’s show, I talk with Nathan Latka. Nathan is the Principal of private equity firm Latka capital, Executive Producer and Host of “The Top Entrepreneurs” podcast, a bestselling author, and CEO of various SaaS businesses. He also founded and built his first software business, Heyo, from his college dorm room, which he was later able to exit from with a successful sale.

IN THIS EPISODE YOU'LL LEARN:

How to start a business when you have no related skills.
How to launch your new venture with little to no capital.
What you can do to launch a business while being in school or employed full-time.
Why goal setting is keeping you broke.
Where to start investing your first few thousand dollars.
And much, much more!

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Nathan Latka’s book How to Be a Capitalist Without Any Capital.
Pat Flynn’s book Will It Fly?
Chris Guillebeau’s book Born for This.
Gary Keller and Jay Papasan’s book The ONE Thing.

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