Stefan Georgi
Geniuses Of Copywriting
Copywriters Make the Mistake of Trying to Explain the Mechanism Too Much
A huge mistake people make is trying to explain the mechanism too much. It's not a science text book. Rihtyu need to be enough to convince them and to be credible, but you don't need to,. like, it's not ascience text book. So there is a fine line there. Andd it's worth kind of yoo pointing that out, for sure.
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