Mastering YouTube Keyword Research

This chapter focuses on the crucial role of keyword research in YouTube content creation, guiding listeners through identifying relevant search terms using tools like YouTube's auto-suggestions and Keywords Everywhere. It discusses strategies for selecting the right keywords based on search volume and competition, emphasizing the fine balance between niche keywords and viewer intent. The chapter also touches on optimizing titles and thumbnails to increase viewer engagement while tailoring content to attract the intended audience.

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