SaaStr 567: Classic Episode: eCommerce API Startup to Unicorn With Shippo Co-Founder and CEO Laura Behrens Wu
The Official SaaStr Podcast: SaaS | Founders | Investors
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What's the Biggest Misnomer About the Shipping Industry?
E commerce owners think their items need to arrive very fast for the customers to be satisfied. In reality, more than 70 % of customers are willing to wate up to an entire week for their items to arrive. So by setting the expectations right, you can up for a lower shipping tier and a longer transit time that is cheaper in terms of cost. It's just all around the expectations and being predictable and keeping customers up dated.
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