The Product Boss with Jacqueline Snyder cover image

452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

How to Get the Win-Win for Your Product

The hero and the story is the person that you want to take action. I wanted those people, one in my family to love that charcuterie board for Lunar New Year but really, you know, they didn't. And so we all we did, we did not change the product. We changed some of the branding on the box. That messaging on the box was primarily her story. So small shift, same product, same exact branding, just a little bit of it can go a long way.

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