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The Future of Consumer Behavior
The CPG industry has changed a lot in the last three years and consumer habits have definitely reshaped themselves. We want to be able to get into the data and take out the insights and be able to separate the noise from the real ecosystem of what's really happening out there, he says. He adds that we as you aptly point out have lots of data and it can be really difficult for our customers and frankly for ourselves sometimes to know what is information worth paying attention to.