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176 - Why Hip Hop Shapes Marketing, with Charlotte Mair
The Marketing Millennials
How to Make Influencers Work for You
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The next future influencer plan that rolls out over a three-year period is the best way when I think about the campaigns that we've done. They're the best ways to make them work and understanding that high numbers doesn't, some of the most influential people that I follow are from the micro community. The funny thing is that, and you said that a little bit on this podcast, it's been going on for years,. This stuff like product placement and movies, drop culture like you talked about like strategically placing new items in celebrities' hands without saying that they're there.
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