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Combining Qual & Quant - Jeff Sauro, MeasuringU

Mixed Methods

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Is There a Balance Between Qualitative and Quantitative Research?

Sally Kohn: What do you see as the ideal balance between those two? She says it very much depends on the project, but the particular project that you're working on. You know, there are clearly going to be more quantitatively focused research questions and other ones that aregoing to be more exploratory.

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