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Ep. 1106: Matt Dixon Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Effect of Fear Uncertainty on Sales

The old FUD approach, fear uncertainty and doubt. Try to make the customer feel a bit squeamish about how they're missing out. What we found is that there are a set of drivers of indecisiveness which actually have nothing to do with a preference for the status quo.

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