2min chapter

Odd Lots cover image

Companies Are Telling Us the Real Reason They're Still Raising Prices

Odd Lots

CHAPTER

The Cadence of POV Strategy Is Starting to Fall Apart

Samuel: I would like to see leisure break first. That's really when people stop spending the incremental money on a very expensive Norwegian cruise or more expensive airline tickets. When that begins to break down, you begin to have at least a signal that the consumer is no longer able to take those price increases. And leisure comes first, services, second goods last, right? You have to buy peanut butter. So that's the called the cadence of POV that I'm looking for.

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