Profiling YouTube, Apple's movie licensing strategy, and analysing churn behaviours in US customers
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Exploring YouTube's Role as a Content Distributor and Broad Content Range
The chapter explores YouTube's transition from a content creator platform to a crucial distributor for other streaming services and broadcasters, with examples like Channel 4 leveraging its audience reach. It emphasizes how YouTube's vast content diversity has made it indispensable for competitors, who now leverage its massive viewer base for promotional content.
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