Digital Influencers, Like Lil Macala

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I see an insegram which claims it's a i 19 year old robot living in los angeles. I'm wondering, if i saw this without you prompting me, if i would think it was a real person. But i don't. Some of the pictures definitly look real. So it's not a real people. It is an artificially produced influenceor but i think this is going a fascinating trend where humans are using technology to create lil macela. We follow wenny the pooh. We follow the wendy's account, even though we don't know who's behind it.

Steph has some exciting news to share in today's episode! Listen in to find out.

In this episode, Cal and Steph also cover the rise of the creator economy -- both its promise and pitfalls.

They breakdown why the heightened attention toward creators, whether we can expect a creator "middle class" anytime soon, the importance of IP, and even explore what it truly means to be a "creator"...

Is it the things they build?
Is it the audience they have?
Is it the money the make?

They also cover upcoming trends that they expect to hit this growing "creator economy" including the rise of digital influencers, content automation, crypto, and gaming.

If you'd like to ask Cal or Steph a question for an upcoming AMA episode, we encourage you to submit your questions here!