Jack Daniels vs Jiggy Dior

Jack Daniels and or are suing both it's thermal for ease. The dilution aspect is just one component as it usually is. In Jack Daniels case they've got a dog toy out there that's shaped like a Jack Daniels bottle but instead of their logo it's you know similarly styled with bad spaniels on it. They ended up losing a decision in the ninth circuit that found it to be parody and protect by the First Amendment. Dior is a different kind of case because it's before the trademark trial on a peel board and they're simply opposing a registration of a trademark of a porn star's name Jiggy Dior.