Amanda Cruise and Ash Patel interview Scott Lurie, a Milwaukee-based investor, developer, lender, and syndicator who has scaled from single-family flips to $700M+ in AUM. Scott explains how discipline, conservative leverage, and a long-term mindset helped him not only survive but aggressively buy through the Great Recession—including a 410-unit acquisition for $9K per door. He shares why he focuses on value-add industrial and multifamily development today, how he underwrites and syndicates vacant industrial buildings, and why transparency and investor trust are more important than ever in 2025. Scott also breaks down his syndication philosophy, the pitfalls created by “cowboy” operators, and his belief that real estate success comes from 20 years of consistent, disciplined work.

Scott Lurie
Current role: Founder, F Street Group; Founder, The Hard Money Co.
Based in: Milwaukee, Wisconsin
Say hi to them at: https://fstreet.com/ | https://thehardmoneyco.com/ | LinkedIn

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