#40: Using the StoryBrand Framework in Every Part of Your Business
Marketing Made Simple
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What's in the Hand of the Product Owner?
"We identify a product owner, which is not a new title by any means. The idea is this product owner is not just dealing with the development side, but they're also answering the problem," he says. "And then we said, oka, so the swod in their hand is the software. Now we're going to go to market, and here's how we're gongto gon to markets."
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