How Sonic Automotive Joined Forces With The Biggest E-Retailer In The World To Sell Cars | Industry Spotlight
Car Dealership Guy Podcast
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Navigating the Auto-Ecommerce Partnership
This chapter examines the collaborative efforts between car dealerships and a major e-retailer, particularly Amazon, to improve the customer experience in car buying. It focuses on innovative approaches to online transactions, customer satisfaction metrics, and the integration of digital and in-person services. The speakers highlight the commitment to enhancing relationships, transparency in communication, and strategic processes that aim to simplify the automotive retail landscape.
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