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#041: The Productization of Customer Intelligence with Blair Reeves

The Analytics Power Hour

00:00

Marketing Technology Conference

I am very sceptical the approach which i think larger, older companies are more prone to take. I feel like there's something missing that makes it a practic to get to a practical reality. Identity is a real, tough, tough nut to crack because you need some way of identifying who customers are. So when you start typing custmer intelligence on scale, i thinkthat the one one issue you run into real fast is how you work with un premised data and cloud data. Data ta no that e clinis is feels comfortable keeping in e cloud, and for how long, and how you do it.

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