How to Invest in a Niche Product

The question that you ultimately have to ask is will investors actually allocate to the idea, right? So like, and that's where we end up with most thematic ETFs. Those are headline responsive, meaning if there's a giant pro AI thing, they'll go up. And if the governments of everywhere in the world shuts AI down, they'll all go down. That becomes a useful investment tool. Because if you have a conviction about which way a narrative is going to go, you can put your money behind it.