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13min chapter
Marcas que Inspiram: O Segredo do Branding de Sucesso - Galileu Nogueira
Excepcionais - Marcelo Toledo
Construindo Imagens Públicas: Branding e Buzz
Este capítulo explora a construção da imagem de figuras públicas, com foco nas estratégias de branding de Pablo Marçal e Anitta. A discussão aborda a eficácia do buzz gerado por essas personalidades, destacando a diferença entre notoriedade e impacto real. Além disso, são levantadas questões sobre a comunicação e a conexão com o público em contextos políticos e de entretenimento.
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