176 (Sell): Build a Better Sales Call with this Foolproof Framework (Jen Allen-Knuth @ DemandJen)
30 Minutes to President's Club | No-Nonsense Sales
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Commercial Coaching in Sales
This chapter explores the concept of commercially coaching in sales, providing guidance to buyers without being too assertive. It emphasizes the use of soft language and customer stories as reference points, and the value of showing restraint in sales calls.
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