The British Museum's Role in the Controversy Over the Benin Bronzes

Dan Hicks, author of the brutish museums, agreed to meet us there and give a proper tour. The playbook from 30 years ago is still very much the one being used by the press officers of our National Museums. We're not going to feed the media on this issue. We'll keep quiet. It's really affecting the British Museum as a brand. If your brand was being so dominated by one issue that you were failing to address, you would want to do something about it.