How Agencies Failed me as an In-House Marketer -- Tyler Elliston // Right Side Up
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What's the Role of Agencies?
Long-term, if you can get a plus talent in any of the formats, I would always prefer in-house because they're 100% working on your business. There are these situations where it doesn't make sense to hire a full-time person to do something. It's similar to hiring an in-house marketer. You got to find the right people or collection of people. The agency vetting process is something that I've seen not being given enough credence.
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Transcript
