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Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple

Open Market

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Contextual Complexity in Digital Advertising

This chapter examines the role of context in the interpretation of content within digital advertising, highlighting how situational nuances impact meaning. It discusses the evolution of advertising strategies, the limitations of conventional categorizations, and the potential transformations offered by AI technology. Additionally, the chapter emphasizes the need for transparency and accountability in advertising measurement while reflecting on lessons learned from previous industry practices.

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