Fireside Chat: Startup Agency Story, with Nigel Thomas
The Agency Profit Podcast
00:00
How to Measure Margins to Scale Your Business
There is not a linear correlation between the amount of cost that you incur to serve a client and their ad spend. The argument for the brand side is, "Put your money away, your mouth is charge" But there's two big problems with this model: You don't actually control that data. And then the other thing is, is that you can't forecast.
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