How Do You Compare Yourself to IVs?

We're really trying to separate ourselves all together from the category and that's one of the reasons why we don't talk about ourselves like hang over cure because I think you know part of the problem is that people are kind of promising these like silver bullets um in hopes that somebody will buy their product. They don't really care if they retain the customerUm because the product doesn't work and so we're really Trying to be very scientific and explain exactly what we're doing why it's different why there's nothing else like it. We love our approach and how we differentiate us but its a marketing challenge in its own right  so that's a big burden on us as well which obviously puts