⛳️ “Just tap it in” — Golf’s money marriage. Vita Coco’s coconut surge. Coinbase’s big lawsuit.
The Best One Yet
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The Challenge Faced by Vida Coco
Vida Coco is trying to go from a wellness niche product to a mass market product. The company has partnered with Captain Morgan's Rum, hotels in the Hamptons and coffee shops for coconut-based mixers. "To get you comfortable with coconut water, it's going where you're already comfortable," says Jarrett Bellini.
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