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The Importance of Empathy for Merchants
Moby: Having deep empathy for how merchants and how your customer use your product is very, very important. Most companies have been like we don't want Shopify to break a great brand but they're going to pull it away from that category of performance. The stores that we are most proud of, that we love to talk about are the homegrown success stories because even though we are not responsible for their success,. We simply made the journey a little bit less difficult over time.