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159: The Untold Origin Story of Pokemon Day

The Kit & Krysta Podcast

CHAPTER

The Evolving Pokémon Brand

This chapter explores the changing dynamics between the Pokémon Company and Nintendo during the mid-2010s, highlighting Pokémon's shift towards independence and brand identity as it launched new mobile initiatives. The discussion covers the significance of Pokémon Day and contrasts Pokémon's marketing strategies with Nintendo's, emphasizing the need for meaningful celebrations. Additionally, the speakers share insights into pronunciation challenges and the intricacies of brand promotion within the competitive landscape of video game franchises.

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