The Importance of Design in the Real World

I've had the privilege of working with a variety of world class designers and though they're all different and idiosyncratic in their ways generally goes something like this. What you get back as a world so dramatically reimagined and re-envision that it almost attacks the core problem set itself. I think these the question is evocative and good to ask but I'm afraid the answer is infinitely variable. It's no coincidence that some of the greatest companies on earth are now have been founded essentially by designers or people who have incredible design taste. This is not even a domain we're talking about one exit 10x we'retalking about one x to infinity x.