Understanding Marketing Success Through the Lens of Instrument Quality

In episode 670, join Rob Walling for another solo adventure, where he discusses why, while striking luck in your SaaS journey is great, working hard and building skills is the sustainable way to build businesses for the long haul. He also shares his personal approach to work when burnout is on the horizon and finally an anecdote relating to SaaS marketing approaches.

Topics we cover: 

• 0:41 – RSS feed issues, undesirable startup tasks
• 2:52 – Two exclusive episodes of Startups For the Rest of Us
• 3:39 – Success takes hard work, luck, and skill
• 11:00 – The grind of content creation, burnout on the horizon
• 21:38 – Bad player or bad instrument?

Links from the Show: 

• Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow
• Castos
• Sugarcult – “Stuck in America”
• MicroConf YouTube Channel
• MicroConf On Air Podcast
• Sherry Walling (@sherrywalling) | Twitter
• The Entrepreneur’s Guide to Keeping Your Sh*t Together
• TinySeed

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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