In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR. They discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of brand mentions in the age of global SEO.
Greg also shares insights about the challenges and opportunities in the industry, particularly in the Chinese market. Join us for an engaging discussion on how to stay ahead in the ever-changing world of digital PR and SEO.
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00:00 Introduction and Opening Remarks
01:14 The Evolution of HARO and Digital PR
04:09 The Role of AI and LLMs in SEO and PR
07:15 Challenges and Strategies in Link Building
12:38 Globalisation and Language Barriers in SEO
18:18 Future Trends and Industry Insights
37:36 SEO Relevancy and Authority
38:52 Pitch Twisting and Reactive PR
39:50 GEO Relevancy and Brand Mentions
46:23 Client Communication and Expertise Sharing
54:07 Weird and Wild Link Building Requests
58:55 Actionable Recommendations and Tools
01:02:55 Exploring Chinese Culture and Final Thoughts
