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The Power of Podcast Casting
Lionel: My podcast was never meant to be an extension of my business. It was just a creative outlet. And i noticed that it could be pretty much the main driver of all my revenue when i launched my first course. I had 20 sign ups, and i would say 99 % of them came from my podcast. So now i've become more strategic about episodes and planning, et cetera. But i don't look at it as every single how are we going to convert or do this or do that? It's still very much a story telling component for me.