On the reg cover image

The weapons of influence

On the reg

CHAPTER

Social Proof Is All Over the Place

Social proof. This is my personal favorite of all of his influence techniques because once you see social proof it is everywhere. The bystander effect if someone has a heart attack in public falls over and no one goes to help then no one will go to help. Astro terfing in five star fake five star reviews. Testimonials product testimonials. Publicizing sales figures. Mobilizing groups of people to act in a certain way in public protests. And so also just in the in situations of uncertainty just being confident is makes you a very influential person right like in some spaces it has immense power.

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