4min chapter

On the reg cover image

The weapons of influence

On the reg

CHAPTER

Social Proof Is All Over the Place

Social proof. This is my personal favorite of all of his influence techniques because once you see social proof it is everywhere. The bystander effect if someone has a heart attack in public falls over and no one goes to help then no one will go to help. Astro terfing in five star fake five star reviews. Testimonials product testimonials. Publicizing sales figures. Mobilizing groups of people to act in a certain way in public protests. And so also just in the in situations of uncertainty just being confident is makes you a very influential person right like in some spaces it has immense power.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode