Scratching the Surface cover image

229. Fraser Muggeridge

Scratching the Surface

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Is There a Visual Malaise in the Design Process?

I think there is this sort of general like visual malaise design right where a lot of things look the same and even to go back to my sort of reductive modernist postmodernist sort of intersection. I suppose it's because it's first it's global you know talk about Adobe's dominance of that software and we're all using that, also people looking at references massively on the internet. It's so much more easy to look at references and I see it a lot in student work as well and I teach is that you know a way to approach a project often is looking at examples of referencing and but not actually dealing with what you're doing. That's really difficult for a

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