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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

CMO Confidential

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The IPO Journey: Warby Parker's Rise and Market Speculations

This chapter examines Warby Parker's IPO, exploring the factors contributing to its initial stock surge and analyzing forecasts based on key metrics. It highlights the critical role of customer acquisition and retention costs in influencing the company's valuation within the context of broader market trends.

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