2min chapter

My First Million cover image

The World's Richest Fashion Billionaire, A New D2C Biz Idea, And Working With People You've Never Met

My First Million

CHAPTER

Is This a Good Brand? I Don't Understand It.

Luxury goods are the only area which is possible to make luxury margins. For me, luxury is how do you create desire? And then he says, I'm optimistic long term, pessimistic short term. He has this rare combo of operational excellence and also like good style and understanding brand because typically this might be an overreaching statement.

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