Going Beyond Interesting for More Impactful Insights with Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty
The Insighter's Club Podcast
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How Do You Drive Consumer Centricity?
Ulta Beauty has transformed into a consumer centricity center of excellence. Can you tell us about the journey you've taken? Sure. An insight is more than just a data point, right? And so it's about unlocking the why. In 2019, my team here at Alt-A-Buty was asked to understand the landscape of clean beauty. We found that there was both a left brain and a right brain behind that need for transparency.
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