1271: Pain Points for Prospects (& What to Do About Them) w/ Adam Springer
B2B Growth
00:00
Car Salesman - What Not to Do
A lot of companies just think, thata, we've got such a great product, people will buy it cause it's so fantastic. Well, i think the biggest problem is the pain is ignored. And they didn't take the time to to understand that pain. So you've talked about before, adam, there are really three different types of pain points. Can you unpack those a little bit? Then we'll get into how to identify those, and then what to do as you identify the different type of pain points that you're uncovering.
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Transcript
