4min chapter

Founders cover image

#275 Paul Graham

Founders

CHAPTER

How to Create a Monopoly Even With No Product Difference

For a startup to succeed at least one founder will have to spend a lot of time on sales and marketing. Almost all startups are fragile initially, which is why founders ignore this path. Founders unconsciously judge larval startups by the standards of established ones they're like someone looking at a newborn baby including there's no way this tiny creature could ever accomplish anything. The question to ask about early-stage startups is not is this company going to take over the world but how big could this company get if the founders did the right things?

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